How many ustream users

Looking at the accumulated data, one can easily identify some of the general trends. Let us first take a look at the streamers themselves. The results of Tang, Venial, and Inkpen , p. In fact, when one looks at the motivations and the generated content of female streamers, one can see that most of them match with the motivations and content of the male users. To understand the trends concerning the age groups better, we have to look at how the different generations are influenced by social media.

Therefore, it is suggested that this development gives rise to a new generation whose members are familiar with digital gadgets and are frequently exposed to them, namely Generation Z. In conjunction with the afore mentioned categorization of generations, this article will allocate those who were born after the year to Generation Z, and therefore assign the year as an ending point to Generation Y.

Table 2. Figure 5 illustrates the generations of the streamers, distributed into the three different streaming platforms. Combining all streams, the median of the number of spectators who watched simultaneously with us is 8. YouNow is the highest in the overall ranking with a median of 12, and Ustream the lowest with a median of 7. Periscope ranks top in the United States 18 and Japan 8 , while YouNow has the highest average number of viewers in Germany 9. There is a huge variety concerning the motivation of each streamer Table 3.

Most of them appear to be using these services out of simplistic reasons, such as boredom But we can identify motives satisfy- ing such social needs as socializing Some people need to communicate Moving on to the content of the streams Table 4 , we see that chatting is the main content category This seems to be a stable result since Tang, Venolia, and Inkpen , p.

Shar- ing information We should note an interesting trend concerning the content. The content data show that most Americans seem to love talking about anything and they like to share information about themselves. A bad habit of American streamers is to present nothing. The camera runs, but there is no action any- where. Such users try to reach a specific group to improve their image and to cultivate their fan bases.

American companies know that live streaming is rising in popularity in the lives of Americans. They are using the generation of live streamers primarily generation Y to connect in real-time with their potential or actu- al customers. Through careful research, businesses are finding a new and exciting platform that provides more personalized advertising.

Reaching a specific group is the main motive of U. But also in the U. However, starting with the second Table 5. There are many foreigners living and working in Japan, especially Brazilian and Russian people who also tend to stream quite often. They most- ly try to communicate with people in their mother lan- guage and meet friends over the Internet. Furthermore, many Japanese people feel the need to communicate and inform their audience, e.

In contrast, barely any streams from Japan can be found on the platform YouNow, which emphasizes that YouNow is not well-established in Japan. Looking at Table 7 one can see that YouNow and Periscope share similarities concerning content distri- bution. This could be explained as due to the purpose of these websites, which are mainly focused on social interaction between the streamers and their audience.

Both services have functions that enable better communication with the viewers. In Periscope, the streamer even sees the likes portrayed as colorful hearts appearing on the screen. A conversation similar to real life can be held as well as a very close and social sphere is created, depending on the numbers of viewers.

The viewer has the possibility to look into the everyday life of an animal e. Compared to Periscope and YouNow, it offers limited interaction possibilities. Similar to the distribution of content categories, mo- tives to stream on YouNow and Periscope but, again, not on Ustream are similar Table 8. The fact that boredom is ranked first is particularly noteworthy as this motive has never been described as remarkable when talking about using social media before.

However, only a comparatively small number of streamers claimed to use SLSSs as a means to become famous. YouNow and Periscope are mainly used for so- cializing and self-expression, a phenomenon which can also be observed on SNSs like Facebook Tosun, , pp. For Ustream, it becomes evident that streamer motives are leaning towards commercial or serious e. The motives to use the different SLSSs mirror the implications about the produced content.

YouNow and Periscope are valued for the opportunity of social interactions, whereas Ustream, even if it offers the pos- sibility to interact with one another, is valued because of commercial or scientific motives.

We are now going to answer our four research questions. RQ1 asked about age and gender of the streamers. YouNow and Periscope are services with streams mostly produced by adolescents for adolescents, while Ustream users are a bit older. However, the majority of all streamers are aged between 13 and 25 years. Fietkiewicz, Lins, Baran, and Stock a, p. This result is in line with the find- ings of Scheibe et al. The results of Tang et al. The motives of streamers are the topic of RQ2.

Here, we arrive at a rather surprising result. There are not motives like becoming a celebrity or exchanging views which are at the center of attention, but rather bore- dom and fun. A third of the streamers just want to get some time passed to relieve their boredom. However, with the need to socialize, to reach a specific group, and the need to belong we identified socially grounded motivations. A minority of streamers intend to make money or become a micro-celebrity through SLSSs.

We have to notice that there are country-specific dif- ferences RQ4a : While in Germany the main motives to streams are indeed boredom and fun, followed by socializing, in the U. The main motivations of Japanese streamers are socializing, the need to communicate, boredom, fun, reaching a specific group, and broadcasting as a hobby.

While socializing is a well-known moti- vation to use social media, boredom as a leading mo- tivation for using social media is very remarkable and should be studied in the future in more depth.

What kind of content do streamers produce RQ3? There is a clear top content category: to chat. As this description is in line with the findings of other studies, it seems to be a stable result. Frequently found further contents are sharing information ranked sec- ond in Germany and the U. Every tenth streamer is going to entertain his or her viewers through self-produced music. Serious topics such as politics, business information, or scientific, technical, and med- ical information are relatively seldom on the air.

We have to take notice of some limitations of our study leading to an outlook on further endeavors. The empirical basis of our findings with 7, intellectually analyzed videos is very large and should be reliable due to the law of large numbers. Here, further country-specific studies have to be conducted. We know from other studies e.

What are the characteristics of Arabian users? We have observed that foreigners apply SLSSs to stay in contact with their fellow countrymen, with friends and rela- tives far away. What information behavior on SLSSs does this specific user group exhibit? And why do many streamers invest such minimal cognitive effort into their live broadcasts?

The project head was Wolfgang G. Click here to choose a searching target image or drag and drop a searching target image. Article Info. Friedlander, Mathilde B.

Heinrich Heine University Duesseldorf Received : Table 1. Table 3. Table 4. Table 5. Streamer Motives by Country 9. Table 7. Streamer Motives by Service References Ainslie, A. The burden of protecting live sports telecasts: The real time problem of live streaming and app-based technology.

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